SHANGRI-LA Hotel Kuala Lumpur won the Best Brand for Business Hotel accolade at the Brand Laureate Awards Night and Gala Dinner held in Kuala Lumpur recently.
Minister in the Prime Minister’s Department, Datuk Seri Mohamed Nazri Abdul Aziz presented the award to Shangri-La Hotel area manager and general manager Jarlath Lynch.
Also present at the presentation ceremony was the chief executive officer of the Asia Pacific Brands Foundation (APBF), Dr K K Johan.
The winners were selected based on brand strategy/ identity, culture, integrated brand communications, equity and performance. APBF, a non-profit organisation, is dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific.