Monday, August 15, 2011
FURAMA Bukit Bintang, located close to the heart of Kuala Lumpur city centre, has opened its doors for business with the aim of becoming a strong reputable Asian chain of hotels that offers competitive pricing.
Hotel manager Ng Yee Ming said that Furama Bukit Bintang, the first of the brand in Malaysia, is situated in a very strategic location.
“We are close enough to the city centre but away from the traffic congestion as we are located along Jalan Changkat Thambi Dollah behind the Berjaya Times Square area,” he said.
Under the Furama Hotels International (FHI), the hotel’s sister brands are Furama Xpress and Furama Xclusive that will hopefully be opened locally within the next couple of years.
“There are plans to open another two hotels here and this may be Furama’s sister brands. FHI aims at adding more hotels to its portfolio with a target of 60 hotels in five years mainly in China, Indonesia, Taiwan and Thailand,” Ng said.
He added that FHI has a strong presence in the Asian region with more than 7,000 rooms available under the three different brands.
“The different brands has allowed us to capture a bigger and more diversified market segment as we cater to the different needs of guests. Our corporate philosophy asks our associates to strive for better service, product and growth of our people,” he said.
Ng said that other Furama hotels are located in Singapore, Thailand (Bangkok, Chiang Mai, Phuket, Pattaya, Koh Samui, Koh Chang), China (Beijing, Shanghai, Xinhua, Suzhou) and Sydney, Australia that is managed by Holiday Inn.
FHI chief executive officer Jason Peck said that Kuala Lumpur offers an excellent opportunity for them.
“Together with Malaysia’s strong tourism drive, there is a positive platform for growth here with plenty of potential,” he said.
Furama Bukit Bintang is a 27-storey four-star business hotel that features 433 guest rooms such as the Superior, Deluxe, Family Room, Executive Club and Executive Suite.
Its facilities include meeting and conference facilities located at the panoramic top floor and a two-storey function room with a view of the city, all-day restaurant, swimming pool with jacuzzi and gymnasium.
The hotel is about five minutes’ walk away from the Imbi Monorail Station and is in close proximity to major expressways and public transport with easy accessibility to major tourist spots.
For more information, visit www.furama.com or call 03-2788 8888.
Source : STAR
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