Wednesday, March 07, 2007

Genting and AirAsia to develop affordable Packages

KOTA KINABALU: Premier entertainment destination Genting Highlands Resort is focusing on the untapped markets of Sabah and Sarawak.

Resorts World Bhd is teaming up with low cost carrier AirAsia to develop packages especially for the two east Malaysian states.

“These packages will be really attractive and many people will find them affordable,” said Resorts World assistant vice-president (marketing) Beverly Goldman following a briefing with travel agents yesterday.

The Genting-AirAsia packages would likely include return airfare, transfers between KLIA and the resort, accommodation as well as tickets to the resort’s daily shows.

Warm welcome: Goldman (centre) and other Genting officers at a press conference in Kota Kinabalu yesterday. Genting Highlands intends to attract more tourists from Sabah and Sarawak.
Goldman said though AirAsia was also flying to Macau, another key gaming centre in Asia, Genting’s advantage was in its integrated resort that also offered theme parks, hotels and extensive shopping.

“When I asked people in Sabah or Sarawak when was the last time they went to Genting, some will reply that they don’t gamble.

“We want to tell them that there’s a lot more in Genting for them to discover with their families,” Goldman said adding that more people would visit Genting Highlands now that there was budget air travel.

The resort encompassing six hotels with 10,000 rooms attracts some 15 million visitors annually.

Source : STAR
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