"NOW anyone can sleep well.”
That is the concept Tune Hotels.com is presenting with its low rates, starting from RM0.99, that are only available with online booking.
TuneHotels.com launched the online booking on Thursday, ahead of the launch of the flagship hotel located in Jalan Tuanku Abdul Rahman, Kuala Lumpur.
“In launching the online booking before the gala launch of the flagship hotel, we are allowing consumers who plan their travels in advance to enjoy the fantastic rates we have,” said Tunehotels.com chief operating officer Andy Song.
This is the first hotel chain to offer this facility, which is similar to the concept used by low cost carriers around the world. Called “demand-based” pricing, it allows a customer booking ahead to enjoy a cheaper price compared to one who makes a last-minute booking that may cost RM70 to RM90.
The hotel in Kuala Lumpur is set to open at the end of this month. Tunehotels.com will offer the basic facilities, like five-star KingKoil beds with 250 thread-count duvets and en-suite power showers.
“That is a better bed compared to what is available in most four-star hotels,” said Tunehotels.com director Dennis Melka.
Customers need not travel very far for food, as there will be a Kopitiam that serves typical Malaysian food and a 24-hour convenience store in the lobby.
He also said that the “no-frills” concept meant that customers would get better things without the swimming pool and other luxury facilities that would only add to the cost.
A Malaysian company, Tunehotels.com is also building hotels in Penang, Kota Kina- balu and KLIA, possibly next to the LCCT terminal. All these hotels are set to be launched next year.
“We plan to build hotels in every major city in Malaysia,” said Melka.
The company also plans to expand to other parts of South-East Asia, possibly to the Phi- lippines and Indonesia, particularly Bali.
“These are places where Malaysians like to go,” explained Melka.
The company also has a five-year plan under which it hopes to establish 10 hotels in Kuala Lumpur, and apparently, foreign investors are interested in this hotel project.
Members of the public can now book online for rooms in the KL hotel for the “stay period” from April 15 to Oct 31 2007 at http://www.tunehotels.com/.
Source : STAR
[tags : malaysiahotelnews hotels malaysia resorts news travel tourism travel vmy2007]