Sunday, March 18, 2007

Ending Five Star Hotel Room Price War

A minimum rate of US$80 (RM280) per night is being mooted to end a price war by five-star hotels, which are slashing their room rates.

Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor said such undercutting of rates was unhealthy and would badly affect the country’s tourism revenue.

“The ministry wants to put a stop to the price war and will soon discuss with the operators to introduce a minimum fixed rate,” he said.

“I am disappointed to find several five-star hotels slashing their room rates to make quick profits. Their action has resulted in huge differences in room rates.”

Tengku Adnan said the ministry did not want five-star hotels to charge below US$80 per night because room rates in the country were already very low.

He was speaking to reporters after opening the Golden Nasmir Hotel and Nasmir Tour & Travel Agency Sdn Bhd in Taman Pelangi here yesterday.

Tengku Adnan also said that the Cabinet Committee on Tourism was looking into extending the Visit Malaysia Year programme till Aug 31 next year.

“This is because the Visit Malaysia Year campaign this year is jointly being held to celebrate the country’s 50 years of independence, which technically begins on National Day on Aug 31.

“So it would only be fair to have a year-long celebration for our 50th National Day till Aug 31 next year,” he added.

On the recent announcement concerning Malaysia Airlines’ community airline Firefly, he said his ministry would talk to the company to extend its destinations.

Source : STAR
[tags : ]

No comments:




Related Posts with Thumbnails