Friday, March 16, 2007

Firefly seen to help bring more tourists from Sweden

STOCKHOLM: Malaysia has requested tour operators from Sweden to include Penang and Langkawi in their tour packages to Thailand.

Tourism Deputy Minister Datuk Donald Lim Siang Chai said this would be a win-win situation for tourists and Malaysia as they will get to see more places without much additional cost.

Lim said this synergy would be possible with Firefly Sdn Bhd, a 100% subsidiary of Malaysia Airlines, which will take to the skies from April 2.

The Firefly routes include Penang to Langkawi and also Penang to Koh Samui and Phuket in Thailand.

About 400,000 tourists from Sweden went to Thailand last year and Thai Airways flies from Stockholm to Bangkok daily.

For a start, Firefly will use two 50-seater Fokker planes to fly to Phukiet and Koh Samui seven times a week and 14 times weekly to Kota Baru, Kuala Terengganu, Kuantan and Langkawi.

About 36,280 people from Sweden visited Malaysia last year.

MAS has three direct flights from Stockholm to KL International Airport every week.

"Our problem is always not enough seats," said Lim who was on a 12-day official trip to promote tourism in Europe.

He said he would speak to MAS to fly at least four to five times from Stockholm to KL International Airport weekly and increase this frequency during Winter and Summer which are peak periods for travelling out of Europe.

Malaysia is targeting attractt 50,000 tourists from Sweden this year.

Source : STAR
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