Thursday, April 19, 2007

Royale Bintang's New Loyalty Program - The Royale Star

The Royale Bintang group of hotels, compring The Royale Bintang Kuala Lumpur and The Royale Bintang Damansara recently launched its exclusive Recognition and Rewards Programme “The Royale Star”.

The event was held at The Royale Bintang Kuala Lumpur’s Ballroom.

For you: Kuscher (left) presenting The Royale Star membership card to Lim during the launch.
The Royale Star was launched by Deputy Tourism Minister Datuk Donald Lim.

It was a grand ceremony and those present included senior government officials, diplomats and distinguished guests.

The Royale Star is a recognition and rewards programme that offers guests a broad assortment of complimentary services and benefits. Membership is exclusively by invitation only.

Designed to enhance guest relations and increase customer loyalty, The Royale Star offers rewarding free night stays.

For every five accumulated night stays at any of the hotels, members can earn one free night stay in a superior room.

”The Recognition and Rewards programme is about rewarding repeat guests. It is our way of thanking them for their support,'' said general manager Leo Kuscher.

Source : STAR
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