Hotels not located next to shopping malls may seem to be at a disadvantage when it comes to attracting tourists, but Eastin Hotel marketing communications director Jade Tan does not see it as a problem.
“We are a business class hotel and our guests are usually corporate guests whose main concern is that the hotel is located near offices and meeting places,” said Tan.
“Corporate guests are also constantly on the move and this can be a problem for shopping mall hotels where traffic congestion is usually a problem.”
The hotel for this group of clientele is also a place to relax and unwind, and having to go through human or traffic congestion, is not what corporate clients look forward to after a hard day’s work.
“It is a different market altogether. Having said that, we do have complimentary shuttle service for our guests to nearby shopping malls,” said Tan.
Source : STAR
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