Wednesday, April 04, 2007

VMY2007 Extended to August 2008

The Visit Malaysia Year 2007 tourism campaign has been extended till August next year. Tourism Malaysia director-general Datuk Mirza Mohamad Taiyab said the extension would be known as "One Golden Celebration" and it would start from Aug 31 this year.

The projected tourist arrivals for next year is 21.5 million while tourism revenue is expected to be RM49 billion.

"We decided to extend the tourism campaign to celebrate our 50 years of Independence for another year," Mirza told the New Straits Times.

He said it would not be fair to stop the tourism promotions at the end of the year as the celebration of the 50 years of Independence would only begin in August.
Mirza said the extended campaign was aimed at ensuring continuity and keeping the momentum of the VMY 2007 campaign going.

The VMY 2007 tourism campaign was launched nationwide this year. At the end of the year, the campaign hopes to chart a revenue of RM44.5 billion from the anticipated 20.1 million tourist arrivals.

The campaign is widely promoted around the globe on a RM240 million budget set aside by the government last year.

Tourism Malaysia’s "Malaysia Truly Asia" campaign, which is advertised extensively in Europe and America, has reached out to millions of tourists.

"About 70 per cent of the tourists who came here were influenced by advertisements on television and cable TV, in newspapers, travel magazines, billboards, and the Internet. "

On next year’s activities, Mirza said the tourism campaign would include various celebrations.

Mirza added that from now on, Malaysia’s tourism campaigns would be based on various themes that would highlight the country’s attractions.

Source : NST
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