Hilton Hotels announced today the re-launch of two of the brand’s online channels – HiltonJourneys.com and HiltonToHome.com. In addition
to the two refreshed sites, the brand recently completed the translation of its
Hilton.com booking portal into Spanish, and is in the process of completing a
French version of the site.
“The explosive and global growth of the Hilton brand has led us to rethink the
way we use the internet to connect with our guests,” said Jeff Diskin, senior
vice president, brand marketing and management – Hilton Hotels. “With these
refreshed sites we have three unique touch points that allow our guests to
connect with Hilton in ways that are most relevant to them.”
As demonstrated by its sponsorship of the GRAMMY® Awards and the launch of its
award-winning “Travel Should Take You Places” advertising campaign featuring
emerging musicians, Hilton’s marketing initiatives use music to connect with
consumers at an emotional level. At the new HiltonJourneys.com visitors will be
able to follow the personal journeys of the six emerging artists featured in
the ads. In addition to videos of the six ads, interviews with the artists and
an acoustic performance from each, the web site also features “Behind the
Scenes” interviews with each musician discussing their favorite things to do
Also featured on HiltonJourneys.com are many of Hilton’s new products and
services, including Hilton On Time, a system allowing guests to pre-order
items - such as extra towels or pillows, snacks and drinks - for delivery in
room upon check in.
This e-commerce site offers consumers the opportunity to buy “for home
versions” of the same products they enjoy in Hilton hotel rooms. Crabtree and
Evelyn® La Source bath products, the Hilton Family Exclusive Clock Radio, and
Cuisinart Two to Go Coffeemakers are just a few of the items found on this site.
In its upgraded version, Hilton leverages its relationships with strategic
partners. The Hilton Serenity Bed Collection, including mattress/box spring and
linens, are now branded with “As Seen on Extreme Makeover: Home Edition,”
promoting Hilton’s relationship with ABC’s hit program. To further enhance
Hilton’s sponsorship of the GRAMMY Awards, visitors to HiltonToHome.com can
purchase the 2007 GRAMMY Nominees CD.
Hilton.com, the brand’s booking portal, is now available in Spanish, German and
Japanese, with other translations, including Franch, in progress.
Source : Hotels
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