Tuesday, April 17, 2007

The Gardens set to Dazzle with Fashion, Food, Lifestyle, Office Blocks and Hotel

FASHION, lifestyle and food are the main themes of the swanky The Gardens shopping gallery at MidValley in Kuala Lumpur when it opens in September.

The five-star component of Mid Valley and upscale complement to the Megamall, The Gardens is a RM1.5bil development that comprises a four-storey upmarket shopping gallery, two landmark office towers and the five-star Gardens Hotel and Residences.

With over 200 shops and a Roof Garden, it is poised to be one of the most exciting fine dining destinations in Kuala Lumpur.

The Gardens chief executive officer David McCracken is confident that construction is on schedule and the concept will be very well received.

Partners: (From left) Isetan KL managing director Jun Yoko Yama, McCracken and Robinson & Co (Singapore) Pte Ltd general manager Deepak Sharma sharing a light moment during the media preview of the upcoming The Gardens shopping gallery.
“The Gardens has an artsy and edgy twist to its design and concept because we want to bring in the arts, too,” he said at a recent media preview.

McCracken, who described himself as an art advocate, said there was a lack of avenue for arts in the city and The Gardens was aimed at giving prominence to art through its art galleries, premier boutique cinema, function space and arts theatre.

He added that the high-end shopping gallery aimed to draw in more than eight million visitors a year.

Architecture at The Gardens is inspired by concept designer Eric Khune's interpretations of the fundamentals of art and craft, materiality and colours of the flora and fauna of the region.

“The design is rooted in Asian architecture for instance, we use Chinese sails as inspiration,” Mid Valley City Gardens Sdn Bhd marketing and branding development manager Karensa Ang said.

Isetan of Japan and Singapore's Robinson will anchor the fashion-focused shopping gallery, complemented by exclusive international fashion labels from the Melium Group, The Link, FJ Benjamin and Royal Sporting House.

There will also be a floor dedicated to home ware, children’s wear and toys, and a lifestyle floor providing fine dining, sports boutiques and lifestyle hi-tech entertainment equipment.

“Ultimately, Mid Valley City aims to be an alternative city centre,” Ang said.

Source : STAR
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