Monday, April 09, 2007

Beef up F1 promotions, Agents urge Malaysia

OVERSEAS agents say Malaysia must beef up promotion of its Formula 1 Petronas Malaysian Grand Prix and pre- and post-tour packages if the event were to attract a bigger international audience.

Sepang International Circuit (SIC) chairman, Datuk Mokhzani Mahathir, said 115,000 people turned up for yesterday's race, which was the ninth edition of the Malaysian Grand Prix.

Australia's travel specialist, Mr Jose Sula, said it was imperative to have strong promotions of the Formula 1 Petronas Malaysian Grand Prix at Melbourne, Australia, since it is held prior to the one at SIC.

New Zealand's Holiday Shoppe assistant manager, Ms Joanna Ferguson, said she depended on two wholesalers in New Zealand to supply the flyers, packages and information on the Formula 1 Petronas Malaysian Grand Prix.

"The information is too brief to capture much interest. SIC should provide travel agents with an F1 information kit on the circuit and why the race is worth watching, as well as tour packages so it appeals to all interests, not just motorsports fans."

Dubai's Al-Tayer Travel Agency LLC incentives & promotions manager, Mr Pankaj Sen Gupta, said: "The people of Dubai love sports yet they don't talk about F1 held over here because they don't know much about it and information in the mass media is lacking. The national carrier and Tourism Malaysia should leverage on this event to come up with attractive, affordable tour packages. I think six night packages would sell very well in Dubai."

Source : TTG
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