Saturday, December 09, 2006

Visit Malaysia Year 2007 Targets Shoppers

PETALING JAYA: 1 Utama Shopping Centre is holding its annual Festive Lighting on a bigger scale this year to ensure the success of Visit Malaysia Year 2007.

“Shopping is an integral part of tourism development and 1 Utama is working hard to play a role in its growth and to complement the earnest efforts of the Tourism Ministry in making Malaysia a tourist and shopping destination,” said 1 Utama Shopping Centre director Datuk Teo Chiang Kok.

“1 Utama will play its part towards making Visit Malaysia Year 2007 as successful as it can be,” he added.

On the Festive Lighting, Teo said it would be expanded from the LDP onto Lebuh Bandar Utama and Dataran Bandar Utama all the way to Central Park Avenue.

“It is our way of celebrating another successful year and welcoming the New Year,” he said.
Teo said the millions of lights would be a marvel for all to see and would help spread cheer and joy.

The Festive Lighting is also to celebrate the birthday of Sultan of Selangor Sultan Sharafuddin Idris Shah, and jointly commemorate Christmas, New Year and the Chinese New Year.
Deputy Tourism Minister Datuk Donald Lim, who launched the Festive Lighting, said he strongly encouraged local shopping centres to put up more tourist attractions to help promote VMY 2007.

“The ministry is aggressively marketing Malaysia as a world class holiday destination and shopping haven,” he said.
Lim commended 1 Utama for hosting international events such as Disney’s Mickey Mouse Clubhouse Christmas.

“1 Utama raises the shopping centre industry to an international level and their partnership with a worldwide brand - the Walt Disney company - will definitely bolster the shopping centre’s efforts to forge ahead in today’s competitive arena.”

Lim also praised 1 Utama for organising a New Year Eve Countdown concert featuring international artistes from Australia and Taiwan.

“Shopping is listed in almost every visitor's itinerary as a compulsory activity and therefore shopping centres play an integral part in attracting overseas visitors through their retail and lifestyle offerings,” he said.

Lim listed the spectacular decor, amenities, ambience and extensive array of food and beverages, fashion and entertainment outlets within a shopping centre as the factor to draw visitors.

Source : STAR

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