Saturday, December 30, 2006

New World Hotel Renamed to Renaissance KL

THE New World Renaissance Hotel has been renamed Renaissance Kuala Lumpur Hotel, East Wing.

The change of name is a move to make it easier for everyone, particularly those in the travel industry, to remember the hotel’s name.

Deputy Tourism Minister Datuk Donald Lim flagged off a convoy of taxis at the hotel to mark the occasion.

Lim and Renaissance KL Hotel general manager Robert Frager earlier presented goodie bags filled with lunch boxes and gifts to the taxi drivers.

The goodie bag distribution to the taxi drivers was held for two consecutive days to create and increase awareness on the hotel’s East Wing.

About 600 goodie bags were distributed each day to all taxi drivers passing through Jalan Sultan Ismail and Jalan Ampang.

“The renaming is timely as Visit Malaysia Year (VMY) 2007 is starting in a few days’ time,” said Lim.

“Tourism is a service-oriented and people-pleasing business. Tourists always remember their travel experiences, especially if they are pleasant and wonderful ones.

“Friendly smiles, courtesy, politeness and assistance can leave lasting impressions on our visitors – from the moment they exit the plane and board into a taxi, to their hotel stay, and more,” said Lim.

“I’m happy that this hotel is working hand in hand with several taxi associations to promote VMY 2007. The VMY stickers on the taxis and the display of non-slip dashboard mats and sun shades given by the hotel are great ways to promote Malaysia as a top tourist destination.”
According to Frager, the Renaissance KL Hotel now has two wings – the 521-room East Wing and 400-room West Wing.

“The Renaissance KL Hotel has undergone a few changes since its inception in June 1996, while New World Hotel opened its doors in July 1996,” he said.

“In 1998, New World Hotel was rebranded to the New World Renaissance KL Hotel and amalgamated with Renaissance KL Hotel, officially becoming Renaissance KL Hotel.

“Effective Jan 1, 2007, the New World Wing will change its name to East Wing, which completes the integration of the whole complex into one hotel with two wings – East Wing and West Wing.

“The purpose of renaming New World Renaissance Hotel to Renaissance KL Hotel, East Wing, is to eliminate all confusion and introduce new packages after the refurbishment is completed,” said Frager.

The East Wing has already embarked on a gradual renovation and upgrading process in the last one-and-a-half years, while its rooms will undergo total renovation from the third quarter of 2007.

The former Tempts restaurant located on the ground floor is now called Temptations, a very stylish and hip restaurant that serves local and Asian specialties. The Stage Lounge has also been given a new facelift.

“Our slogan for the official renaming is ‘You don’t need a compass to find your comfort – Be it East or Be it West ? We provide the Best',” said Frager.

He added that the hotel would promote VMY 2007 at the 2,700 properties located in 66 countries under Marriott International – the operator and franchisor of hotels under the Marriott, JW-Marriott, The Ritz-Carlton, Renaissance, and several other brand names.

Source : STAR
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