KUANTAN: Pahang expects to pull in some RM2.8bil in revenue and 7.8 million tourist arrivals next year, in conjunction with Visit Malaysia Year 2007, state Culture, Arts and Tourism Committee chairman Datuk Maznah Mazlan said.
She said 12 major events and festivals had been outlined for next year and the state government had gone on promotional trips to several countries such as China, Argentina, India, Pakistan and Japan.
“Preparations for the campaign have started and RM300,000 has been spent on training and courses.
“MPs have also been allocated RM420,000 to be utilised for related activities,” she said.
“Pahang has a lot of products which are marketable at international level.”
She said some of the products were related to the state’s culture and arts, which formed the basis to attract tourists.
Tourists, especially foreigners, would be able to experience and enjoy colourful dance and musical performances, delicious local food and interesting traditional attires, she added.
There were also efforts to beef up the district culture councils so they could assist the state government to promote Pahang, she said.
She also said a sum of RM5mil had been allocated under the 9th Malaysia Plan to the state Tourism Action Council for administration costs and promotional activities.
Maznah said Pahang had a host of natural attractions and historical sites that had been aggressively promoted and that one of them was Sungai Lembing, once a mining town.
“We have been actively promoting Sungai Lembing as a tourist destination by including it in all promotional material.”
Source : STAR
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