By KASTURI DEWI
D-POMELO Sdn Bhd, which introduced the inaugural e-Loyalty System in Penang with the launch of its Meal Avenue website, plans to spread its wings to Kuala Lumpur and other cities next year.
Its chief executive officer (CEO) Wong Sui Cheng said the launch of the website which used the e-Loyalty System concept had so far seen the participation of about 20 merchants in the Food & Beverage (F&B) industry.
“This card-less loyalty system operated through the Internet transcends the conventional loyalty card and coupon systems,'' Wong said at the launch of the website by Chief Minister Tan Sri Dr Koh Tsu Koon yesterday.
Also present was RosettaNet advisor Datuk Wong Siew Hai.
Wong said the system was applicable to various industries, such as retail, F&B, and health and wellness.
“D-pomelo has chosen to kick-start the system with the Meal Avenue website which contains information about the latest dining and discounts at all the participating outlets.
“We expect more companies to adopt this system and advertise in the Meal Avenue website,'' he added.
At a press conference later, Wong said D-pomelo targeted to have about 20 new merchants to link up with the system next year.
“We also have plans to col-laborate with the Tourism Ministry in conjunction with the Visit Malaysia Year 2007,” he said.
Wong also said the company planned to introduce the system to the retail and the health and wellness industries.
“Since the Meal Avenue membership is free, we are not anticipating any problems with the membership which hopefully could reach tens of thousands,” Wong said.
In his speech, Dr Koh said the e-loyalty system was innovative and “a new way of doing business”.
He said the system could also look into other areas, such as fashion to encourage more members to sign up.
Dr Koh encouraged D-pomelo to introduce the system abroad by linking up with Malaysian restaurants overseas.
Check out : http://www.mealavenue.com
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Source : STAR