Tuesday, June 12, 2007

Treat for 130 Media & Travel Reps in Penang

MORE than 130 media representatives and travel agencies from China were treated to a dinner on Penang island as part of efforts by Tourism Malaysia to sell the country’s tourism products to foreigners.

The dinner at Pinang Peranakan Mansion was held in conjunction with the “Make It Malaysia” programme promoted by the Tourism Ministry and Tourism Malaysia.

Tourism Malaysia director of international promotion division Amirrudin Abu said the occasion was part of its efforts to promote Malaysia as a “top-of-mind” destination for holidays.

“The Make it Malaysia Programme is a unique opportunity for frontliners to get to know the country better.

“It would also give them a chance to learn about the heritage, multi-ethnic cultures, cuisines and traditions here,” he said when attending the dinner recently.

Also present was state Tourism Develop-ment and Environment Committee chairman Teng Chang Yeow.

Amirrudin said the programme would en-able the frontliners to get first-hand experience on tourism products and holidays destinations, allowing them to promote the country more convincingly when they return home.

He said the ministry and Tourism Malaysia had gone all out to make Malaysia the top-of-mind destination for holidays.

“We have recorded 439,294 Chinese tourists coming to Malaysia last year, an increase of about 25% compared to 2005 figures.

“We are targeting to register a record number of Chinese tourist arrivals this year,” he said.

Source : STAR
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