The locals here will be trained on how to promote Malaysia as the Tourism Ministry opens new offices in Xian and Xiamen.
The three to six months training will be conducted in Malaysia or at other tourism offices in China.
The others are now located in Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong.
“We expect more Chinese to visit Malaysia in the future, but many of them are still not aware of where Malaysia is,” Deputy Tourism Minister Datuk Donald Lim Siang Chai said.
“That’s why we need to establish more offices in China,” he said after attending a Tourism and Malaysia My Second Home seminar here on Friday.
Lim is leading a delegation from the ministry and Tourism Malaysia, travel agents, hotel operators and representatives from several state governments to promote Malaysia to the East China market.
Lim said the ministry was also considering opening offices in other places including Quilin, Nanning and Zhengzhou.
“Our main concern is setting up offices in places where there are direct flights that connect Kuala Lumpur to these cities,” he said, adding that more brochures in Chinese would be printed.
Earlier, Lim said the ministry’s promotional efforts and campaigns in China showed signs of success as Malaysia was voted one of the top five most popular outbound destinations for South China residents by Guangzhou Daily.
Source : STAR
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