The Ipoh-born model has been engaged for catwalk shows in Beijing, Qingdao, Zhengzhou, Harbin, Dalian and possibly Tianjin.
Michael Tay, Tourism Malaysia director here, said Chia would showcase designs by Malaysian fashion houses Salabianca and Philosophy, including batik wear.
“We are working with Parkson department store, which has outlets in these cities,” he said.
The first show will be on June 22 at the latest Parkson outlet in Beijing.
Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor is expected to attend the event. He is arriving here next week to open the new Tourism Malaysia office in Beijing.
Tay said Tourism Malaysia had also prepared 60 lucky draw holiday packages and 30,000 orang utan soft toys for shoppers.
China is the fifth largest source of tourists for Malaysia with nearly 440,000 visitors last year.
Source : STAR
[tags : malaysiahotelnews hotels malaysia resorts news travel tourism travel vmy2007]