Tuesday, March 06, 2007

KL 24/7 - A fresh Pictorial Book with a look at KL Life

A NEW pictorial book, KL 24/7, offers a glimpse of Kuala Lumpur in ways rarely seen before, nothing like what a tourist sees or the clichéd types that can be found in typical visitor's books.

KL 24/7 takes viewers on a journey through facets of Malaysian life as seen by the publishers themselves.

Published by Lollipop Publishing, the book is the brainchild of producers Ida M Rahim and Shireen Zainudin whose idea was to create a contemporary, urban and hip picture book about Kuala Lumpur.

“The photos in this book are how we see Kuala Lumpur - dressed and undressed, waking up or dozing.

All smiles: (From left) Ida, Marina and Shireen beaming as they hold up copies of the new book.
“The city is our home, and we wanted a book that would reflect a more youthful perspective than what you would normally see.

“Thus, we engaged a young Malaysian photographer, Rizal Zainudin, who's also Shireen's brother, to take fresh, off-beat pictures of the city.

“It's also our tribute to the city in conjunction with the country's celebration of 50 years of independence and Visit Malaysia Year 2007,” said Ida after the book's launch at Saloma Theatre & Restaurant, Jalan Ampang.

The guest-of-honour at the event was Datin Paduka Marina Mahathir.

Ida said the book's title showed that it was a portrayal of Kuala Lumpur over the course of a full day. “The photos start from the city as seen in the morning, and end with shots at night.”

Marina said she liked the book because of its concept.

“It is of a nice compact size and is affordable compared to a lot of pictorial books which are big, heavy, and expensive.

“It's nice particularly as a gift; in fact, I've just bought five copies to give to my friends in Bangkok where I'll be visiting after this,” she said.

Ida said working on the book was an experience in itself, especially since it took longer than they had expected.

“It took us a year to compile the photos and finally publish the book. We wanted it to be something affordable for everyone, and at the same time make a nice souvenir for tourists.

“It is also good for Malaysians travelling abroad to give their friends.”

The book is available at major bookstores in Klang Valley, domestic airports in Malaysia, and also Kuala Lumpur International Airport (KLIA). It is priced at RM38 each.

For more information, email lollipoppublishing@gmail.com.

Source : STAR
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