Saturday, February 24, 2007

Westin Hotels Launches “UNWIND... A Westin Evening Ritual"

Westin Hotels & Resorts today debuts a new signature social experience, Unwind…
A Westin Evening RitualSM , featuring the tastes, sights and sounds of each

From lessons on mixing a Bellini in Florence to pouring a perfect
pint of Guinness in Dublin to whipping up a spicy batch of guacamole in Tucson
to getting up close and personal with the history of hockey in Toronto, each of
the Westin brand’s 129 hotels worldwide have carefully curated social
experiences which are rolling out in hotels over the next month.

“By transforming our lobbies from a place guests pass through to an inviting
social and sensory setting, Westin hopes to provide a richer guest experience,
where guests can indulge, socialize and maybe even learn a new skill to bring
home courtesy of each destination,” said Sue Brush, senior vice president,
Westin Hotels & Resorts. “If we can provide our guests with a place to relax
at the end of the day, lift their spirits and perhaps meet new people in a warm
environment, we believe we are doing our job well.”

Leave behind the day’s concerns and indulge in a distinct evening escape that
stirs your senses and lifts your spirits. The Westin Unwind events transform
each lobby into a gathering spot, encouraging guests to socialize and helping
to combat the loneliness many travellers sometimes experience on the road. In
fact, a recent study by Westin Hotels & Resorts found that that 34% of frequent
travellers feel lonely away from home.

Experience Unwind…here in Canada and around the world

From chocolate and wine pairings to live jazz and rotating art exhibits, the
Westin Unwind rituals feature a rich array of experiences.

Here is a taste of some of the Unwind experiences taking place across Canada:

· Discover the wonderful world of chocolate using your senses at The
Westin Resort & Spa, Whistler

· Recharge at The Westin Edmonton and have your food made just the way
you want it at an interactive food station

· An exhilarating skate on an outdoor ice rink during the winter or the
chance to improve your golf game with tips from a golf pro in the summer at The
Westin Bear Mountain Victoria Golf Resort & Spa

· As The Westin Calgary unveils a fresh look at the hotel with
renovations to the guestrooms and lobby, guests will soon be able to learn how
to make the perfect Bloody Caesar, right where it was invented by Walter Chell
in 1969

· Relax every evening while feeding the koi fish in the lobby of The
Westin Trillium House, Blue Mountain

· Indulge with a Polar Bear, a unique drink that features creamy hot
chocolate drizzled with dash of Grand Marnier at The Westin Prince Toronto

· Rotating exhibits featuring trophies from the Hockey Hall of Fame at
The Westin Harbour Castle in Toronto

· Lift your spirites with a refreshing dose of warm sake or honey dew
melon with mint at The Westin Bristol Place Toronto Airport

The following selection provides a snapshot of Unwind experiences around the

· A performance of the Lali, a traditional Fijian wooden Drum, at The
Westin Denarau Island, Fiji Resort & Spa

· An indulgent chocolate tasting at The Westin Portland

· A tutorial on pouring the perfect pint of Guinness at The Westin
Dublin – sipping encouraged!

· Live jazz and wine tasting flights at The Westin Charlotte in North

· A lesson in mixing a perfect Bellini, paired with a sampling of
traditional Italian foods at The Westin Excelsior, Venice Lido

· Rotating art exhibits featuring local artists at The Westin Long
Beach in California

· A sampling of Chinese traditions, including a candle-lighting
ceremony, tai chi, watercolor painting and treats prepared with fruits and
herbs indigenous to China at The Westin Beijing, Financial Street

Hotels Transform from Day to Night…

In order to set the stage for its signature evening rituals, the Westin lobbies
evolve from day to evening through a variety of subtle sensory cues—everything
from music, to scent, to lighting. Warm, natural lighting is dimmed at the
start of the evening while scented candles are lit and carefully placed around
the lobby. Westin music moves from the background to the foreground with
musical cues and selections that change from day to night. Westin partnered
with eMusic, the world’s largest digital retailer of independent music, to
develop the custom soundtracks for Unwind.

Westin is rolling out the Unwind experience in all of its properties globally
in the first quarter of 2007, following a successful three-month pilot in 20
hotels last year. For more information on the Westin brand’s Unwind ritual and
local Unwind experiences please visit

Westin Hotels & Resorts, with more than 127 hotels and resorts in more than 31
countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 850 properties in more than
95 countries and 145,000 employees at its owned and managed properties.
Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels
and resorts with the following internationally renowned brands: St. Regis®, The
Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le
Méridien® and the recently announced AloftSM and ElementSM Starwood Hotels also
owns Starwood Vacation Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts. For more
information, please visit

Source : Hotels
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