SIA Penang district sales manager Lee Hock Siew said passengers just had to present their boarding passes within seven days of their flight at participating hotels, restaurants and tourist attractions to be entitled for the discounts.
“We started the programme in Singapore in 2004. Since then, we have extended it to Australia, Bali, Bangkok, New York, the Philippines and now Penang,” he told newsmen at the launching of the programme in Penang yesterday.
He said this was in line with the Visit Malaysia 2007, adding that the programme would also be launched in Kuala Lumpur soon.
“In a joint effort with Tourism Malaysia, more than 100,000 BPP Malaysian edition flyers are being distributed at SIA’s overseas offices, Tourism Malaysia overseas offices, Penang International Airport and Kuala Lumpur International Airport,” he said.
Lee also said a list of the participating outlets was available on the flyers and in its website (singaporeair.com/boardingpass_malaysia).
State Tourism Development and Environ-ment Committee chairman Teng Chang Yeow described the programme as a good partnership between SIA and the travel trade industry.
“Apart from attracting more visitors to Penang, it will also help promote our tourist products to the world.
“After reaching our destination, many of us will either throw away our boarding pass or use it as a bookmark like I do. But now, we can use it like a privilege discount card,” he added.
Earlier, the VIPs presented the flyers and souvenirs to 285 SIA passengers of flight SQ 192 who arrived at the Penang airport at 9.30am from Singapore.
Website : http://www.singaporeair.com/boardingpass_malaysia
Source : STAR
[tags : malaysiahotelnews hotels malaysia resorts news travel tourism travel vmy2007]