Monday, February 26, 2007

Terengganu banking on stars to promote tourism

KUALA TERENGGANU: It’s not just wholesome entertainment, but a little plugging for the state’s tourism industry as well.

The state government will take advantage of the array of stars who will be in Kuala Terengganu till tomorrow to promote tourist attractions in the state.

More than 40 entertainment personalities are already in the state for Azwan Ali’s Mesra Sokmo Cit Cat Azwan ke-7 three-day programme, which began yesterday.

The state government is now banking on stars like Ning Baizura, Aziz Satar and Ferhad to help promote some of the tourism products here.

State Infrastructure, Public Utilities and Communication Development Committee chairman Datuk Wan Hisham Wan Salleh said the programme could act as a catalyst for tourism similar to the Monsoon Cup.

That is why the state government is providing board and lodging for the 41 celebrities who make up part of the 250-member delegation for the event.

More than 50,000 people are expected to show up for the open air concert and the telematch.

"We want to take advantage of the artistes’ popularity. When people outside Terengganu see someone famous like M. Nasir eating keropok lekor, they may be tempted to do the same."

Wan Hisham said Azwan Ali Production selected Terengganu after attending the Monsoon Cup and was impressed with what the state offered.

"We have proven that we can organise good, clean, fun activities and that is why they chose Terengganu," he said.

The programme saw celebrities visiting Losong for its keropok lekor, the Terengganu Equestrain Resort and also having lunch with 200 orphans at a fast food joint.

A gala dinner to collect funds for the Johor flood victims will be held tonight at the Terengganu Heritage Bay Club.

The state will use this event to promote Visit Terengganu Year 2008.

Source : NST
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