Wednesday, November 15, 2006

Delifrance Plans Two Hotel Bistro

Delifrance plans two more hotel bistro

PENANG: Delifrance (M) Sdn Bhd which opened its first hotel bistro, Bistro Delifrance, at Paradise Sandy Bay Resort in Tanjung Bunga last week, is looking at setting up two new outlets in Penang next year.

Manager Poon Keat said the opening of the new bistro was in line with parent company Delifrance Asia Ltd's region-wide expansion and re-branding exercise.

“The name Delifrance is widely associated with self-service cafe-bakeries serving sandwiches and French bakery products but for the past nine months, we invested substantially in re-branding Delifrance as a bistro offering breakfast, lunch, tea and dinner menus.

“Since then, we have renovated 12 cafe-bakeries nationwide into Delifrance bistros.

Poon Keat ... the company will soon set up Delifrance express counters at petrol kiosks and supermarkets“Although we are focusing on the bistro concept with our upcoming outlets, the cafe-bakery concept will not be completely phased out.

“This is because certain locations are not feasible for bistro renovations due to space constraints,” he said.

As part of the brand's growth strategy, the company would soon set up Delifrance express counters at petrol kiosks and supermarkets, he added.

“Bistro Delifrance is our first outlet in a hotel and we are very excited.

“Our objective of setting up in a resort is to provide reasonably priced gourmet quality meals not only to hotel guests but also to locals who like to dine in a relaxed atmosphere,” he said, adding that about RM300,000 was spent on the new resort outlet.

“Next year, we are looking at possible outlets in the Seberang Prai Sunway Carnival shopping centre and Queensbay Mall in Bayan Baru.

“And within the next five months, we will have three outlets in Jakarta, Indonesia. We are also looking at franchising to build and expand the Delifrance chain,” he said.

Poon added that the company also planned to expand to Brunei.

Since embarking on establishing its bistro concept regionally, Bistro Delifrance outlets have been set up in Thailand, the Philippines, Laos, Hong Kong and Singapore.

News Source : STAR

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