Monday, August 27, 2007

Tourism Malaysia switches VMY2007 Campaign Focus

TOURISM Malaysia plans to extend its Visit Malaysia Year until 2008 but will tweak the campaign to be more destination-centric instead of being event focused as it now is.

Director-general, Datuk Mirza Muhammad Taiyab, said this shift to a destination-based promotional campaign would enable tourists to learn about more destinations and what each could offer.

He added: "An event-based campaign does not address what a tourist can do once the event is over."

The theme of Visit Malaysia Year is "One Golden Celebration", in line with the country's 50th year of Independence.

Mr Mirza hoped the destination-based marketing campaign would see a better distribution of tourists throughout all the key arrival points.

Tourist arrivals are targeted at 20.1 million with the aim of increasing the figure by at least four per cent next year.

Source : TTG
[tags : ]

No comments:




Related Posts with Thumbnails