Thursday, August 16, 2007

AirAsia sees 700,000 readership for in-flight magazine - Travel 3Sixty

AirAsia Bhd expects its newly launched in-flight magazine, Travel 3Sixty, to achieve a monthly readership of 700,000 with its extensive routes in the region, said group chief executive officer Datuk Tony Fernandes.

The inaugural issue of the magazine made its debut on board AirAsia flights on Aug 8 and is currently available only on AirAsia flights departing from Malaysia.

Fernandes was confident that the in-flight magazine would be available on board flights departing from Thailand, Indonesia and Singapore within a month.

“Our in-flight magazine represents an important extension of AirAsia’s diverse portfolio of products. We recognise that many businesses have a need to reach deep into narrow segments and we are excited to develop products such as this to meet those needs,” he said at the launch of the magazine yesterday.

From left: AirAsia deputy CEO Datuk Kamarudin Meranun, Travel 3Sixty publisher Lim Su Ching, Datuk Tony Fernandes and Travel 3Sixty editor Richard Augustin at the launch of the magazine.
Travel 3Sixty will serve as a platform to showcase AirAsia’s routes, services, fares and promotions.

Passengers and staff are also encouraged to contribute to the magazine by sharing their travel experiences, holiday snapshots and other forms of contributions.

“We are confident Travel 3Sixty will reflect our understanding of guests’ interest and contribute towards an interesting and engaging in-flight experience. We want to provide guests on board a relaxing ambience and reading our in-flight magazine would allow them to feel at ease,” he said.

Fernandes also said that there were plans to grow Travel 3Sixty beyond being an in-flight magazine and launch an online version within the next six months.

Source : STAR
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