Thursday, August 16, 2007

‘Malaysia Truly Asia’ bags three gold awards

Tourism Malaysia’s Malaysia: Truly Asia international campaign won three gold awards at the recent PATA Gold Awards 2007 marketing media category for broadcast, print and website.

“Indeed the Malaysia: Truly Asia campaign has been an enduring brand since its creation in 2000,” said Tourism Malaysia director-general Datuk Mirza Mohammad Taiyab Beg.

“Not only has it created worldwide recognition for Malaysia, it has also attracted more visitors to the country. And these three gold awards are testimony to our success,” he said.

Open to both PATA and non-PATA members, this year’s competition attracted a record 339 entries from 132 travel and tourism organisations.

Over eight years, the campaign has won more than 25 awards worldwide including the region’s Media Magazine’s Marketing Effectiveness Award last year.

Related Links

1. One Golden Celebration
2. Visit Malaysia Year 2007 Video - Celebrating 50 Years of Nationhood
3. Promotional Videos for Visit Malaysia Year 2007
4.Malaysia Truly Asia 2007 - Europe

Source : STAR
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