Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor said he wanted to work closely with his counterpart in Indonesia on a programme to exchange tourists who visited both countries' popular destinations.
Citing an example, he said during the season when tourists from the Middle East visited Malaysia, the ministry would promote Indonesia to them.
On Indonesia's part, he said it could help promote Malaysia to Russians and Australians who visited Bali often.
He added that both sides had discussed this during his recent visit to Jakarta.
“We also want them to promote Langkawi, Penang and other interesting islands as an alternative to Bali,” he said at the official launching of the Malaysian Open Polo Tournament 2007 at the Bukit Kiara Equestrian and Country Resort yesterday.
The prestigious tournament will be held from Sept 2 to 9 at the Putrajaya Equestrian Park, attracting some of the world’s best polo players, including 10 professionals from Argentina.
Tengku Adnan said the tournament would help bring in more tourists with this being Visit Malaysia Year 2007 and with the ongoing 50th Merdeka celebrations.
“We want to promote Malaysia as a sports tourism destination, as trends over the last decade have shown that sports has become a multi-billion dollar industry.
“For example, the European Commission Report estimated that globally, sports tourism can generate a yield of US$1.3tril (RM4.5tril)” he added.
Source : STAR
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