PEMPENA, a wholly owned subsidiary of Tourism Malaysia, will invest US$2 million to US$3 million to open a fine dining awana restaurant in Dubai selling Malaysian cuisine in the fourth quarter of this year.
This will be the fourth fine dining restaurant after awana Chelsea, and an awana outlet each in Beijing and Hyderabad.
There are also plans to open other outlets in New York, US, Tokyo and Moscow within the next two years, Pempena chairman, Datuk Chor Chee Heung, said.
awana restaurants are set up to promote Malaysian food to the world. To support Pempena's efforts to promote gastronomy tourism, inbound travel agents are also encouraged to create food trail travel packages.
Pempena is also developing a dedicated website to promote Malaysian food and travel agents' packages related to food trails and this is scheduled to go live by the end of the year, Pempena project manager for business development, Mr Mustaza Mansor, said.
Source : TTG
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