Tuesday, July 03, 2007

One World Hotel targets 65% occupancy by year-end

Bandar Utama City Corp Sdn Bhd’s maiden hotel development, the RM240 million 5-star One World Hotel, hopes to achieve an occupancy level of 65% by year-end.

Its general manager, Ho Hoy Sum, says the 20-storey hotel, which opened for business last Sunday, will be runningseveral promotions towards this end.

The hotel is locally managed by the owners. It has tied up with WorldHotels Deluxe Collections Group, a leadingEuropean-based hotel group for more than 500 independent hotels and regional hotel brands, to market it overseas.

“As we open during Visit Malaysia Year [VMY] 2007 as well as the summer months, we should be able to capture some of the Middle East leisure business, corporate free individual travellers and the MICE [Meetings, Incentives, Conference and Exhibitions] market segment,” Ho tells theSun.

In conjunction with VMY 2007’s activities such as Malaysia International Fireworks Competition (Aug 15-30) and the August school holidays, the hotel hopes to roll out several other packages to attract more business.

It has also been taking part in various international trade shows in the region. “Our team has been to Singapore, Melbourne, Dubai, Langkawi, China and Hong Kong, We will be in twoother shows in Bali and London next,” he says. “We will work closely with travel agents to bring in thevolume by working on packages and promotions especially during the first three months of opening.”

As One World is linked to 1 Utama Shopping Centre, it will also have promotional tie-ups with theshopping mall.

“For instance, as part of the ongoing Malaysian Mega Sale celebrations, we have come up with a “scratch & win” contest where we have contributed 10 vouchers for a 3–day, 2-night stay here,” Ho adds.

As part of the guest privileges programme, hotel guests can enjoy special privileges and discounts in 35 specialtyshops and outlets at 1 Utama by identifying themselves at the participating outlets.

In conjunction with its opening, it is offering an introductory promotion rate of RM298++ for a superior room including breakfast. The promotion will go on for three months.
While the grand opening is being planned for early next year, there will be a soft opening celebration for invited gueststhis Saturday.

Located off both the Damansara-Puchong Highway and Dataran Bandar Utama, the hotel stands between 1 UtamaShopping Centre (old wing) and Plaza IBM/KPMG Tower. The hotel, with 438 rooms (96 superior rooms, 272 deluxe rooms and 70 suites), has five food and beverage outlets and will soon have a local spa chain. It also has six function rooms and its pillarless Imperial ballroom can accommodate 2,000 people in a sit-down capacity.

One World Hotel

first avenue, off dataran bandar utama, 47800 petaling jaya, selangor, malaysia

telephone: 603 7681 1111

facsimile: 603 7681 1188

One World Hotel Website : http://www.oneworldhotel.com.my/

Download One World Hotel Brochure (PDF - 443kb) - Here


Anonymous said...

Information sound impressive. But made a call for reservation, however don't think their service is 5 star yet. Not helpful, nor friendly. Training is essential.

MHN said...

Oooh!! Guess they still got lots to learn to improve their skills! :)

Anonymous said...

The hotel is OK but checking out is an experince akin to going to hell and back. The staff are not trained have no idea what they are doing and take for ever this experience has repeated itself the 3 times I have been there. Especially avid the guy called Manolito and the woman called Honey unless you want to spend 4 hours of your life standing at reception. Management should look at Hilton how they manage check out.

Scots Away said...

Have just booked a room for a business trip in late Feb. No sign of any special soft opening deals. I usually stay at the PJ Hilton. But thought I would give this a try for a change. Usually get lounge access at the PJ Hilton for a minor increase in cost. One world wants 550 ringgit for room with lounge access versus 420 ringgit for standard room. Seems a bit expensive at 130 ringgit extra.
I will report back after my trip.




Related Posts with Thumbnails