Wednesday, July 11, 2007

Malaysian International Food and Beverage Trade Fair 2007 opens tomorrow

THE Malaysian International Food and Beverage Trade Fair 2007 (MIFB 2007), which showcases food and beverage products and services, returns for the eighth time.

The statement said the three-day trade fair from tomorrow to Saturday at the Matrade Exhibition and Con-vention Centre in Kuala Lumpur will provide a platform for local players and professionals in the food and beverage industry to network with their international counterparts, expand market access and keep abreast on the new developments and advances in technology concerning the industry.

Jointly organised by the Kumpulan Utusan and Expomal International and in collaboration with the Ministry of Agriculture and Agro-based Indus-try, the trade fair themed A Multi Billion Marketplace, Come Celebrate with Us will showcase the very best of food and beverages, catering to the ever-changing demands of the industry and fulfilling new needs that are emerging at every level of the globalised market.

Participants include those from China, India, Germany, Indonesia, Vietnam, Thailand, Singapore, Iran, South Korea and the Philippines.

Prime Minister Datuk Seri Abdullah Ahmad Badawi will open the event tomorrow.

In addition to conferences and seminars, the trade fair will see a gathering of top chefs from more than 46 countries showing off their culinary skills.

Visitors will also have the opportunity to rub shoulders with the key business personnel in the industry, diplomats and expatriates from various countries. A showcase of fruits from various countries will also be held.

Flavours, a magazine published bi-monthly by Star Publications (M) Bhd will also be taking part in the trade fair.

Visitors can subscribe to the magazine at the booth set up at the exhibition. All new subscribers and rene-wals will be given a Flavours shopping bag.

Flavours magazine is a culinary magazine with recipes of local and international cuisines. It is packed with articles on food culture, culinary personalities, wine, homeware, life-style and decor, plus snippets on nutrition and ideas on entertaining.

MIFB is endorsed by the Ministry of Agriculture and Agro-based Industry, Ministry of Health and the Malaysia External Trade Development Corporation (Matrade) and approved by the Global Association of Exhibition Industry (Ufi).

The exhibition will be open from 10.30am to 6pm for trade visitors tomorrow and Friday and to the public from 10.30am to 5pm on Saturday.

Admission is for adult only and no children below 16 are allowed. Proper business attire is required.

Admission is free by invitation and business card registration on trade days.

For more details, call 03-8024 6500 or visit

Source : STAR
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