Monday, July 16, 2007

Kelantan to splurge on tourism promotion

Kelantan is spending a whopping RM2.2mil to promote Visit Kelantan Year 2008, a six-fold increase in its annual tourism budget.

With Terengganu and Kedah hosting similar events next year, Kelantan must work extra hard to draw tourists, said State Tourism, Culture and National Unity Committee chairman Datuk Anuar Tan Abdullah.

The plan: Anuar looking at the one hundred recipes for rice after opening Pesta Nasi 100 in Kota Baru yesterday as Kelantan Tourist Association President Nik Aman Nik Mohamed (second from left) looks on.
He said Kelantan had targeted 5.7 million local and Asean tourists, and 200,000 international visitors next year.

“Promotions have already been held in Dubai, London and Berlin while the Sultan of Kelantan personally promoted the 100 Rice Festival in New York last April.

“We will also be holding promotions in Japan, South Korea, Taiwan and China in September,” he told reporters at the fourth Pesta 100 Nasi & 100 Jenis Kuih-Muih Kelantan (100 types of rice and delicacies) at the Sultan Muhammad IV Stadium here.

Anuar said the soft launch for the Visit Kelantan Year 2008 was held yesterday at Pantai Seri Tujuh, adding that a full-scale event would be held later.

The state exco member said Kelantan would also increase the budget for next year’s rice and kuih festival.

“Kelantan food is unique not just because of the taste but also its variety and unique names, such as tahi itik, jala emas and puteri mandi.

“Next year, we hope to break our record with 300 types of rice (displayed at the festival),” he said.

Source : STAR
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