MALAYSIA is planning to set up a convention bureau early next year to boost MICE (meetings, incentives, conventions and exhibitions) arrivals into the country.
Tourism Malaysia's convention division deputy director, Mr Zulkefli Sharif, said Tourism Malaysia had sought professional advice from an Australian consultant on the setting up of a convention bureau. He is expected to submit his recommendations to Tourism Malaysia's director-general, Datuk Mirza Mohammad Taiyab, in September.
MICE arrivals are expected to contribute 10 per cent of total arrivals and 30 per cent of total tourism receipts this year. Based on the Malaysia's target of 20.1 million visitor arrivals and tourism receipts of RM44.5 billion (US$12.98 billion), some 2.01 million MICE delegates are expected to visit Malaysia and contribute RM13.35 billion in tourism receipts.
Last year, the country received 820,243 MICE delegates who contributed some RM2.14 billion in tourism receipts.
Source : TTG
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