Tuesday, July 24, 2007

Malaysian agent woos Indian wedding couples

TOURLAND Travel, one of the main travel agents specialising in the Indian market, has extended its leisure and MICE (Meetings, Incentives, Conferences and Events) business to include co-ordinating wedding arrangements for brides and grooms from the Indian subcontinent who want to get married in Malaysia.

Managing director, Mr A Aruldass, said this upper-middle class wedding segment was a new market with potential for growth as Malaysia was a value-for-money destination. He added the expertise of local Indian musicians and bridal make-up artistes could be tapped locally, thus reducing the cost of bringing such professionals over from India. "Travelling to Malaysia and holding a wedding at a five-star hotel here would cost about 30 per cent less than having to travel to a five-star hotel in another state in India," Mr Aruldass said.

Mr Aruldass has co-ordinated three Indian weddings this year, each with an average size of 300 guests.

He is now working with wholesalers and travel agents in India to promote Malaysia as a wedding destination. Tourland will also participate in all of Tourism Malaysia's India roadshows which will cover metro cities.

Source : TTG
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