TOURLAND Travel, one of the main travel agents specialising in the Indian market, has extended its leisure and MICE (Meetings, Incentives, Conferences and Events) business to include co-ordinating wedding arrangements for brides and grooms from the Indian subcontinent who want to get married in Malaysia.
Managing director, Mr A Aruldass, said this upper-middle class wedding segment was a new market with potential for growth as Malaysia was a value-for-money destination. He added the expertise of local Indian musicians and bridal make-up artistes could be tapped locally, thus reducing the cost of bringing such professionals over from India. "Travelling to Malaysia and holding a wedding at a five-star hotel here would cost about 30 per cent less than having to travel to a five-star hotel in another state in India," Mr Aruldass said.
Mr Aruldass has co-ordinated three Indian weddings this year, each with an average size of 300 guests.
He is now working with wholesalers and travel agents in India to promote Malaysia as a wedding destination. Tourland will also participate in all of Tourism Malaysia's India roadshows which will cover metro cities.
Source : TTG
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