Wednesday, September 09, 2009

MAS eyes larger slice of Mideast market

Having come up with a slew of fare promotions to suit everyone's budget, Malaysia Airlines (MAS) is hopeful of grabbing a larger slice of the Middle East market.

Its regional general manager for Middle East and Africa, Merina Abu Tahir, said since the beginning of the year, the airline had implemented aggressive sales campaigns with all-inclusive fares to deal with the worst crisis facing the industry.

"The market is growing in the Middle East and in line with this, we're offering various fare promotions to suit the size of everyone's wallet and lifestyle.

"Our current ongoing promotions from Dubai is competitively priced and benchmarked against our competitors," Merina said of the Malaysian national carrier's marketing plans and promotional attractions for Middle East travellers this year. Noting that Malaysia Airlines was offering very competitive fares to encourage the demand for travel, Dubai-based Merina said sales had been brisk.

"This demonstrates that the public will choose to travel with Malaysia Airlines as they know that they'll get value for money as we offer up to 20kg of free baggage allowance, free meals, assigned seating and many other benefits without charging them extra.

"In fact, our July load was close to 80 per cent," said Merina of the five-star airline's performance. According to her, the airline's main traffic during summer was leisure while travellers to Australia and New Zealand visiting friends and relatives as well as business travellers were also its target traffic.

"We're now focused on attracting the MICE (meetings, incentives, conferences and events) traffic and aggressively promoting our corporate sales programme to multinational companies," she said.

Queried on Malaysia Airlines' strength in the Arab world, she said the company held a lengthy record of service, best practice excellence, was well-known for its award-winning cabin crew and assurance of serving halal food.

Source : Bernama
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