Wednesday, September 30, 2009

Malaysia eyes deluxe China MICE for 2010

INBOUND Malaysian travel agents with big China volumes expect the deluxe MICE segment to return strongly in 2010 following poor performance this year and last.

Three Star Holidays managing director Bernard Low said he had already confirmed four groups for next year, ranging from 160 to 500 people per group, a vast improvement on the four groups secured this year.

Low said: "The main draw is that Malaysia remains a value for money destination for the high-end category. Our ground rates are cheaper by 10 per cent compared to Indonesia and Thailand. However, for the budget MICE category, I predict a drop in 2010 since Malaysia is not as affordable as neighbouring destinations. Airfares to Thailand and Indonesia are cheaper by 10 per cent."

Another inbound travel agent, BTT Travel Services executive director Sam Kwan, said he had received two enquiries for 2010 for Sabah from the deluxe segment. Kwan said the typical budget was RM1,500 (US$429) per person for ground arrangements for five days, roughly double the budget of "normal" MICE groups.

Source : TTG
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