Thursday, May 21, 2009

Shangri-La launches maximice to help meeting organisers maximise returns

Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, launches MaxiMICE – an initiative designed to maximise the returns of delivering successful events. Meeting organisers can enjoy a 10 per cent credit by booking a meeting group and save the credit for the next meeting at any Shangri-La hotels and resorts. Meeting organisers can receive a credit to a maximum of US$5,000, the credit can be used for any hotel services on their next meeting group at any of Shangri-La hotels and resorts. This offer is applicable when confirming a meeting between 1 May and 31 December 2009.

MaxiMICE aims to bring meeting organisers the best and most flexible rewards within the strong network of 62 Shangri-La hotels and resorts, and will assist meeting organisers easily find an ideal location, whether in a city hotel, resort or a Traders hotel. Shangri-La offers total meeting space of over 130,000 square metres (over 1.4 million square feet), more meeting capacity than any other Asia Pacific luxury hotel group, featuring pillarless, high-ceilinged ballrooms up to 2,240 square metres in key city locations, and coupled with exceptional Shangri-La service. Shangri-La guarantees meeting organiser a streamlined and successful event.

“At Shangri-La, we understand that busy event organisers are constantly looking to maximise their returns without compromising the standard of excellence in delivering successful events. We are committed to partner with meeting organisers in making their event a stress-free and efficient affair,” said Kent Zhu, group director of sales and marketing.

Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, currently owns and/or manages 62 hotels under the deluxe Shangri-La and mid-market Traders brands, with a rooms inventory of over 28,000. The group has over 40 projects under development in Austria, Canada, mainland China, France, India, Macau, Maldives, Philippines, Qatar, Seychelles, Thailand, United Arab Emirates, United Kingdom and the United States.

Source : ETBMice
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