Jordanians will get to know Malaysia much closer during a Tourism Malaysia road show here involving several tourism players, aimed at increasing the number of visitors from this Arab nation.
Spearheading the Malaysian promotional campaign in Amman is Tourism Malaysia deputy director-general for planning Azizan Noordin.
They team is in Jordan following the Arabian Travel Market (ATM) 2009 in Dubai where Malaysia left no stone unturned in efforts to woo more tourists from the Middle East region and beyond, against the backdrop of the global economic crisis and credit crunch that has affected travel demand.
The number of tourists from Jordan has been on the rise over the past few years -- 2,657 in 2006, 5,196 in 2007 and 7,087 in 2008.
During January-March 2009, Jordanian tourist arrivals were recorded at 1,647.
Azizan is slated to hold a press conference for members of the Jordanian media later Sunday, followed by a gala dinner at the Le Royal Amman hotel.
Malaysia is five hours ahead of Jordan.
In addition, the Malaysians are also organising a travel mart in the Jordanian capital.
This year, Malaysia is focusing on niche products such as the homestay programme, ecotourism, Malaysia My Second Home, as well as medical and health tourism.
According to a Tourism Malaysia official, the road show was an ideal platform for Malaysian sellers to network and form strategic alliances with potential buyers from the region.
"I'm here to get a pulse of the Jordanian market for our hotel business," disclosed a marketing manager of a Kuala Lumpur-based hotel chain which also has a property in London.
The Tourism Malaysia-led promotional team's next stop is Syria.
Source : Bernama
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