Malaysia is stepping up its tourism promotion in China, a key market, and will launch a Student Discovery Malaysia programme in Shenzhen at the end of the month to attract youngsters.
The programme is targeted at 10 to 15-year-olds to visit Malaysia with their parents, said Tourism Minister Datuk Seri Dr Ng Yen Yen, who is on a four-day working visit here.
"Through the programme, we are introducing educational tours such as discovering the flora and fauna in Malaysia through jungle trekking," she told Bernama on Friday.
Tour packages at affordable prices will be included in the programme to attract more families from China to visit Malaysia.
A group of 128 will be the first group to join the programme to visit the Kota Tinggi Resort at end of this month.
Dr Ng urged Malaysian resort and tour operators to participate in the programme to help promote the country's tourism industry.
"Besides educational tours, the ministry is also trying to link four-wheel drive associations in Malaysia and China to organise tours in Malaysia as our country can be the ideal location for four-wheel adventures," she added.
Dr Ng will also visit Zhengzhou city in central Henan province to attend the International Mayors Forum on Tourism today and meet local tour operators.
Malaysia will also participate in the World Tourism Day celebration in Guangzhou city on Sept 27 with 12 booths to promote Malaysian tourism products at the an exhbition.
"Some 200 million people are expected to visit the exhibition and the ministry is planning to conduct an investment seminar during the event to bring more investments from China to Malaysia," she added.
Source : Bernama
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