Malaysia has targeted to improve its position to be within the top 10, in terms of global tourism receipts in 2015, according to the 10th Malaysia Plan report.
The report, tabled in Parliament today, stated that it also targeted to increase the sector's contribution by 2.1 times, contributing RM115 billion in receipts and providing two million jobs in the industry in 2015.
According to the report, Malaysia ranked 16th in terms of global inbound tourism receipts, capturing approximately two per cent of the global market share in 2008.
Between 2006 and 2009, revenue from the tourism industry increased 67.1 per cent to RM53.4 billion, while tourist arrivals increased 43.6 per cent to 23.6 million.
To achieve the 2015 target, the report said focus would be on attracting a larger share of high spend travellers and capturing a higher share of high growth segments, particularly from Russia, India, China and Middle East, in addition to increase the number of tourist arrivals.
The report said tourism products would also be improved, through the creation of focused tourism clusters that would leverage on existing and new iconic tourism products.
For instance, Langkawi (the Geopark and Pulau Payar Marine Park), Penang (Georgetown Unesco World Heritage Sites) and Sabah (Sipadan and Kinabalu Park Unesco World Heritage Sites).
Source : Bernama
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