Tourism Malaysia will introduce a three-year calendar rescue plan to boost the country's tourism promotion campaign, said its director-general Datuk Mirza Mohammad Taiyab.
He said the plan would, among others, involve creating more advertisements to attract visitors to Malaysia.
"We have prepared the plan to further promote tourism in Malaysia to foreign tourists and visitors. The plan could perhaps bring more opportunities to tourists and industry players as well."
He said this after officiating at the 1Malaysia Contemporary Art Tourism 2010 Festival (MCAT), Putrajaya Flora Fest 2010 and Malaysia Mega Sale Carnival 2010 presentation at the Malaysia Tourism Centre (MaTiC), here Monday.
During the one-day event, Tourism Malaysia also organised a session with travel trade members to get their support and cooperation in promoting this year's key tourism events including MCAT, a new event initiated by Tourism Malaysia to promote Malaysian art and artists to the world.
Some 200 participants from the industry including officials from airlines, hoteliers and tour operators attended the event.
Source : Bernama
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