MAS is to invest RM450 million in the next five years to boost service standards and offerings.
Some RM400 million will be invested in revamping infrastructures and systems to facilitate smooth travel and to roll out e-commerce initiatives, says managing director-cum-chief executive officer Tengku Datuk Azmil Zahruddin.
He said key initiatives to simplify passenger travel include enhancing mobile connectivity; introduction of iPad kiosks; self check-in kiosks; and transformation of call centres.
"There will be a progressive role out of new channels such as e-mails, webchat and sms which are expected to be completed by the first quarter of 2011," he said after the company's annual general meeting on Monday.
MAS is also growing its network.
On July 16, MAS will fly to a new destination, Bandung, Indonesia. It has increased flight frequencies to key cities in Asean, South Asia, Europe, South Africa, Australia and New Zealand.
"We do see Asia being relatively strong and Europe being weak as compared with the rest of the world," he said.
The national carrier is also taking delivery of three new planes, B737-800, this year. In total, MAS has ordered 55 B737-800s, 25 A330s and six A380s, costing US$12 billion.
The planes are to be delivered between this year and 2015.
On the impact of China's signal to ease yuan's two-year peg to the US dollar, Tengku Azmil said it was still unclear on how it would work, but in the event the yuan appreciated, it would be a boost to MAS' yuan-denominated revenue.
As for fuel, he said, MAS has hedged 60 per cent of its fuel at US$100 per barrel and any decline in fuel prices will result in higher mark to market losses.
Asked of MAS will raise airfare to boost revenue, Tengku Azmil said the airline planned to increase income via efficient revenue management than revising airfare.
MAS also planned to reduce its cost per unit of capacity to 15 per cent by 2015, he said.
At the same venue, MAS also launched its Everyday Value Fares campaign
Source : Bernama
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