Frasers Hospitality Pte Ltd Chief Executive Officer Choe Peng Sum said many players including hotel owners see the opportunities offered in this market.
"More serviced apartments will be available soon enough, making the competition more intense.
"As one of the top three global companies for serviced apartments, we realise the potential opportunities arising from this market, with people and tourists opting for residences that offer a myriad of amenities and features to make them feel at home.
"I can also say that many hotels have started investing in their own serviced apartments as a diversified business marketing strategy," he told Bernama recently.
Explaining the group's latest undertaking, Fraser Place Kuala Lumpur (FPKL), Choe said that it is a luxury project in Jalan Perak and close to the Kuala Lumpur City Centre (KLCC).
As a Singapore-based company, the venture marks Frasers Hospitality Pte Ltd's first foray into Malaysia.
"The apartments are strategically nestled in the heart of the city, comprising 30 floors with 215 one or two bedroom suites, studios, stunning penthouses and an infinity sky pool. The pool offers a view of the city's skyline.
"We are positioned in the very heart of the city centre with a host of food and entertainment outlets, offering unparalleled convenience to residents," he explained.
With a proven international track record in the hospitality industry, FPKL is expected to carry on the legacy here in Malaysia.
Source : STAR
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