Thursday, April 16, 2009

MAS Launches Stimulus Package To Boost Revenue

In efforts to boost passenger load and revenue, Malaysia Airlines (MAS) is offering nine deals covering first, business and economy class under "MAS Stimulus Package".

Managing Director and Chief Executive Officer Datuk Seri Idris Jala said the airline has been looking at everything it has been doing since last year, making radical changes to increase revenue and provide benefits to customers during the current difficult times.

"These deals have been tailored to meet what the customers want and stimulate travel demand," he told reporters at the new package launch.

Idris said the national carrier's online revenue grew by 150 per cent since the launch of the "Everyday Low Fares" programme in May last year.

During the recent Malaysian Association of Tour and Travel Agents (MATTA) Travel Fair, its revenue grew by about three fold to RM11.7 million from RM3.4 million, he said.

"The Malaysia Airlines Travel Fair in February recorded 36 per cent growth to RM95 million this year as compared to RM70 million last year," he said.

Earlier, in his speech, Idris said the package was in line with MAS' vision to transform the airline into "The World's Five Star Value Carrier."

MAS are offering seven deals for economy class travel, one each for business and first class from today till year-end.

The deals are Premium Match, Business Companion, Economy+, Balik Kampung, Weekend Getaway, Kids Fly Free, MHFlex 1+1, 80 Per Cent Discounts off Domestic & ASEAN and Grab-A-Deal.

Source : Bernama
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