Tuesday, April 21, 2009

Malaysia cuts tourist loss with The Big Swing

THE tourism ministry has initiated a new tactical called The Big Swing with its promotional arm, Tourism Malaysia, and inbound tour operators.

The Big Swing aims to minimise the loss of international tourists as a result of the political tensions in Thailand, especially in view of the upcoming Golden Week celebrations in China and the peak summer holiday seasons in India and the Middle East.

The tactical works with Tourism Malaysia overseas officers and inbound tour operators to convince overseas wholesalers and tour operators who have stopped promoting Thailand because of the political uncertainties, to promote Malaysia instead.

Up to the end of April, Malaysia Airlines is offering no additional charges to travellers re-routing flights from Bangkok to Kuala Lumpur.

Malaysian Inbound Tourism Association is speaking with hoteliers in Kuala Lumpur to come up with tactical promotions for the summer period, to encourage more international tourists, according to its honorary secretary-general, Mr Adam Kamal.

Source : TTG
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