Malaysia Airlines (MAS) has introduced some 250 travel packages to people from Asean countries to come to the country in conjunction with Visit Malaysia Year 2007.
A joint collaboration between MAS, the Tourism Ministry and selected Asean tour agencies, the initiative is aimed at promoting Malaysia as a value for money destination, said MAS Commercial Director Datuk Abdul Rashid Khan.
He said MAS had made available more than 2.5 million seats until year-end to accommodate the anticipated surge in tourists as a result of the attractive new packages.
"Starting from as low as US$108 (RM380), the packages offer a discounted rate of 10% to 15% from the usual prices to entice more tourist arrivals from Asean countries and even tourists from China, India and Korea.
"These offers would enable more foreigners to better plan their travel to Malaysia and improve the turnover for tourism related services in Malaysia," said Abdul Rashid.
Customised packages include a 3days/2nights Malaysian experience to popular tourist attractions such as Genting Highlands, Penang and Langkawi with accommodation, meals and return flight tickets included.
Abdul Rashid said MAS had been aggressively marketing the packages, investing more than RM6mil in television and print commercials in Asean countries.
"Regionally, we are having short clips of various popular Malaysia destinations in our TV ads which are airing now on ESPN Star Sports and also on the National Geographic channel.
"In addition to these, selected print media in Asean countries are also carrying advertisements of our new packages.
"We are confident of attracting at least 1.7mil tourist arrivals this year from this exercise, especially with the participation of approximately 100 travel agents in the Asean region," he said at a press conference here on Friday.
For more information please call 1 300 88 3000 (in Malaysia) or log on to www.malaysiaairlines.com
Source : STAR
[tags : malaysiahotelnews hotels malaysia resorts news travel tourism travel vmy2007]
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