Tourism Malaysia is in the midst of its fourth annual roadshow to provincial and regional cities in the states of Victoria and Tasmania.
Led by Tourism Malaysia Melbourne business development manager Hasanti Perera, the touring team includes wholesalers and package promoters.
Among them are Creative Holidays, Viva/Qantas Holidays, Adventure World, Adventure Destinations, Peregrine Adventures, Club Med, Octopus Travel and Malaysia Airlines (MAS).
Cities in the itinerary include Traralgon, Frankston, Albury/Wodonga, Bendigo, Warrnambool, Geelong, Launceston and Hobart.
"Some of these towns and cities are quiet far from Melbourne and when we have our travel seminars and programmes in Melbourne, travel agents in outlying areas find it difficult to leave their offices to attend. "So we go to them. We promote Malaysia as a tourist destination and the wholesalers promote their tour packages," said Tourism Malaysia Melbourne director Putra Hilmy Elias.
Putra said turnouts at these provincial roadshows have been fantastic.
"They pay rich dividends for us and they are cost-friendly.
"The global financial downturn will affect our business, but we are confident the Australians, who have weathered the economic storm better than most other wealthy countries, will continue to flock to Malaysia in increasing numbers," he said.
Putra said "Malaysia My Second Home" programme is also being promoted in regional cities.
"We distribute MY2H kits to all those who attend our roadshows," he added.
Source : bernama
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