The ministry’s Policy and International Communication Secretary Mohd Halimi Ibrahim said the bureau would have plenty of work cut out for it as competition for tourist dollars was great.
“The current economic situation makes it an even greater challenge,” he added.
He said that Myceb would focus on international conventions, seminars and conferences with foreign participation.
“The tourism industry is not just about traditional tourist products. It has been widened to include events like seminars and workshops.
“When foreigners come here for a conference, they may extend their stays and thus spend more,” said Halimi when met after presenting prizes to winners of the Tioman Mega Dive event in Tioman Island.
Also present was Tioman Development Authority general manager Datuk Hashim Mat Tahir.
Mohd Halimi said, due to the adverse economic and health situation, the Government had to be realistic about the target of 24 million tourists set earlier this year.
As such, the target had been revised to 20 million, he added.
He said that Malaysia had plenty of attractions in the form of highlands, seas, islands and rainforests complemented by its hospitality.
“We have successfully embarked on various programmes such as the Golden Third Age. Foreign senior citizens love to travel and like visiting our country,” he said.
Mohd Halimi added that, last year, the Government earned RM42bil from the tourism industry.
Source : Star
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