The three-day International Shoe Festival held here recently was a great success, collecting RM5 million in sales and drawing over 45,000 visitors.
"The success of the first Malaysia International Shoe Festival has given us much inspiration for next year's festival which will showcase even more of Malaysia's popular and upcoming shoe brands," Tourism Minister Datuk Seri Dr Ng Yen Yen told a news conference at her office, here, Thursday.
She said buyers at the festival were not only from Malaysia but also from Indonesia, China, the Middle East, India, South Africa, Singapore, France, Iran, Australia and Korea.
"With the success and commitment towards this event, we believe our vision to position Malaysia as the 'Shoe Capital of the East' and the 'Sole of the Equator' will be achieved.
"The ministry is committed to promoting Malaysia's footwear industry as a new niche to the lifestyle tourism market and we hope to see more participation from local shoe designers and manufacturers next year."
Dr Ng said the success of the festival could be attributed to the depth and authenticity of popular local shoe brands showcased and the luxury couture collection of internationally-acclaimed shoe designer Datuk Jimmy Choo as well.
She said the amazing reception to this festival marked another milestone in Malaysian tourism's Meetings, Incentives, Conventions and Exhibitions (MICE) market and shoe manufacturing history.
The festival featured 86 exhibition booths by manufacturers of footwear and component accessories and other supporting industries. It was officiated by Datin Seri Rosmah Mansor, wife of the prime minister.
Source : Bernama
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