Tourism Malaysia is set to capitalise on this year's 35th anniversary of Sino-Malaysian relations as well as the ethnic ties between the peoples of both countries to draw more Chinese tourists to Malaysia.
The Malaysia Tourism Promotion Board has set a target of one million Chinese tourists for this year alone.
"We will launch attractive tour packages which encourage Chinese tour operators to bring newly-wed couples, diplomatic personnel, intellectuals and professionals to Malaysia," Malaysian Tourism Minister Datuk Seri Ng Yen Yen said at a meeting with Tourism Malaysia officers based in China, Hong Kong and Taiwan Sunday evening soon after arriving here on a five-day visit to promote tourism.
She said tourists coming under these packages would enjoy gifts and additional services on top of the attractive discounts.
"We will include wedding photo shoots, gifts and gala shows for mass wedding couples to make their honeymoon in Malaysia a most memorable one.
"Former Chinese ambassadors to Malaysia will be engaged to give talks and hold seminars in universities here to relate their sweet experience in Malaysia so as to attract fellow diplomatic personnel, intellectuals and professionals to visit Malaysia," she said.
Dr Ng said the Chinese websites of Tourism Malaysia would carry the stories and photographs of rich and successful Chinese Malaysians to arouse the interest of the Chinese here to visit Malaysia to find out more about the evolution of Chinese Malaysians.
She also said that Tourism Malaysia would introduce special packages for Chinese senior citizens and parents of Chinese students overseas to visit Malaysia.
The Tourism Ministry would also emphasise the "To Know Malaysia is to Love Malaysia" promotion to get tourists to revisit Malaysia, she said.
Ng is scheduled to have dialogue sessions with major tour operators in Beijing at the Westin Beijing Chaoyang Hotel Monday morning and a dinner with Beijing Tourism Administration officials in the evening.
She will head for Shanghai Tuesday morning and also visit Wuhan and Guangzhou city before returning to Kuala Lumpur Friday.
Source : Bernama
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